Resume

2017 – NOW | BOAS SWISS HOTELS | HOSPITALITY
DIGITAL MARKETING PROJECT LEADER
Leading Digital Projects as the interface between Marketing and IT departments with the aim of maximizing business value.

2015 – 2016 | SWISSPAY.CH SA | DIRECT CARRIER BILLING SOLUTION CO-FOUNDER
Perform day-to-day operations and strategic planning activities
Clients: le Temps.ch, HollyStar, BodySport, Ohbox!, RealDeals, …

2012 – 2016 | ASIMOVE SARL | DIGITAL MARKETING AGENCY DIGITAL MARKETING & PROJECT MANAGER
Lead numerous mobile-focused & digital marketing projects simultaneously in various industries, from strategic brief to realease.
Achievement: more than 100 projects launched.
Clients: Migros, Piaget, Tamedia, EasyJet, Danone, Romande Energie, Chaîne du bonheur, Fnac, Yverdon, Swatch, Nestlé, …

2012 – 2014 | SMARTMOB SARL | SMARTPHONE ACCESSORIES
FREELANCE EXPORT MANAGER
Created a nine-territory international distribution network for the brand CoreLens.

2012 – 2013 | FRESHANDHYPE.CH | E-COMMERCE
FOUNDER
Implemented web technologies for generating daily online sales; and then sold it.

2010 – 2012 | FXCUISSOT.COM | WEB DEVELOPMENT
WEBMASTER
Developed and launched ve websites after acquiring experience in HTML and CSS.

2007 – 2011 | DEMONIUM SARL | SPORTING GOODS DISTRIBUTION MARKETING & SALES MANAGER
Increased sales from CHF 30k with one brand to CHF 100k+ through four brands.

2006 – 2011 | ADVITA SARL |STREETWEAR PRODUCTION & DISTRIBUTION CO-OWNER & MARKETING & SALES
Expanded activity from zero to 350k+ CHF and eleven territories.

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EXPERIENCE

Work Experience

2017 - Now | Digital Marketing Project Leader

@Boas Swiss Hotels

Leading Digital Projects as the interface between Marketing and IT departments with the aim of maximizing business value.

2015 - 2016 | Co-Founder

@SwissPay.ch

Swiss Fintech Company | Direct Carrier Billing solution.

2012 - 2016 | Digital Marketing & Project Manager

@asiMove

Leading simultaneously numerous mobile (focus) & digital marketing projects in various industries, from strategy direction to realease.

Achievement: more than 100 projects launched.

Clients: Migros, Piaget, Tamedia, EasyJet, Danone, Romande Energie, Chaîne du bonheur, Yverdon, Swatch…

2012 – 2014 | Freelance Export Manager

@SmartMob
77% of smartphone users takes pictures with it. I sold more than 20 000 of magnetic lenses in less than a year.
Achievement : Having developed an international distribution network from 0 to 9 territories for the brand CoreLens.

2012 - 2013 | e-Commerce Founder

@Fresh&Hype
Fresh & Hype idea is originally to focus on e-selling «hard to find» streetwear and sneakers and its lifestyle accesories in Switzerland
Achievement : Having developed an online store that generate daily sales and then sold it.

2010 - 2012 | Freelance Webmaster

I realized that e-marketing & e-commerce have a real impact on a compagny’s growth, that’s why I decided to learn how to develop websites and how to generate traffic.
Achievement : Having self-learned HTML & CSS and then developed 5 websites.

2007 - 2011 | Marketing & Sales Manager

@Demonium Sarl
Ifound Beanies – Jart Skateboards – 9thward Skis – Imperivm Snowboards – 4 Employees
I hanldled Sales & Marketing to distribute brands arround Switzerland and Europe (Ifound Beanies)
Achievement : Having developed a distribution company from 20 K Euro to +100 K Euro, from 1 to 4 Brands.

2006 - 2011 | Co-Owner, Marketing & Sales Manager

@Advita Wear
I commercially developed a regional sports clothing company to become a well-known actor on the international scene.
Achievement : Having developed a streetwear brand from 0 to 11 territories, from 0 to +300 K Euro.

Courses & more

Jan. 2017 | Internship Agile Project Management

@Lab4Tech

Nov. 2014 | Speaker at ASMS

Swiss Sport Managers Association (ASMS)
A one-day course about Mobile Marketing and its specificities in sports.
The objective of the course was to understand the foundations of Mobile Marketing, understand its specificity while integrating it optimally in an omni digital strategy.

Nov. 2014 | World Usability Day

World Usability Day 2014
World Usability Day was founded by the User Experience Professionals’ Association to ensure that the services and products important to life are easier to access and simpler to use.

May 2014 | UXLausanne

UXLausanne 2014
UX Lausanne is the first Western Switzerland event dedicated exclusively to User Experience Design & how to design delightful user experiences.

Oct. 2014 | Speaker in Sport Management

Master I Sports Management
A 3 hours course about internet jobs in sports and particularly about Mobile Marketing Manager.
At Lyon I University

Dec. 2012 - Mar. 2013 | First Certificate

@Wessex Academy
English Upper Intermediate level (B2 level)

Sept. 2005 – Oct. 2006 | Kuann Sk8 Association

Non-Profit Organization – Project Manager
Kuann Skateboard’s aim was to create in 2002 an association for the development of skateboarding and street art in a secure and covered environment.
Main achievement: Organized a skateboarding contest visited by 2’500 visitors in 2 days.

Education

2017 | Scaled Professional Scrum (SPS)

SPS @Scrum.org
The Scaled Professional Scrum (SPS) assessment is intermediate-level and grounded in the Nexus Framework, the exoskeleton of scaled Scrum.

The SPS assessment:

– Indicates you can manage and participate in scaled software and product development using Nexus
– Confirms that you know appropriate agile practices and scaling fundamentals you could apply to multiple Scrum teams working together
– Provides an industry recognized certification designed by Scrum.org
– Passing the SPS assessment grants the industry recognized SPS Certification. It is the only publicly available assessment of your knowledge on scaling Scrum and agility.

2017 | Professional Scrum Product Owner (PSPO)

PSPO I @Scrum.org
People that have passed PSPO I and achieved certification demonstrate an intermediate understanding of the Scrum framework, and how to apply it to maximize the value delivered with a product. They exhibit a dedication to continued professional development, and a high level of commitment to their field of practice. Achieving PSPO I is the minimum demonstration of knowledge any Professional Scrum Product Owner should be able to make.

2017 | Professional Scrum Master (PSM)

PSM I @Scrum.org
People who have passed PSM I achieve certification, and demonstrate a fundamental level of Scrum mastery. PSM I certificate holders prove they understand Scrum as described in the Scrum Guide and concepts for applying it. PSM I holders have a consistent terminology and approach to Scrum.

2016 | Google Analytics Individual Qualification

Google Partner Certificate

2006 – 2007 | Master in Sport Management

@Université Claude Bernard (Lyon I)

Validated 1st Semester in Industry and Distribution of Sporting Goods specialization.

Subjects : Event and Promotional Marketing, Merchandising, Communication Strategy, Company Strategies, Socio-Economics, Statistics, Project Management, Commercial Law, Financial Analysis.

2003 – 2006 | Bachelor in Sports

@Université de Savoie

Subjects : Anatomy, Biology, Physiology, Biomechanics, Psychology, Behavioral Sciences, Sociology, Economics…

Sports : Skiing, Volleyball, Rowing, Judo, Orienteering, Bodybuilding, Gymnastics…

2000 - 2001 | Degree in Management & Economics

@Université Pierre Mendès France Grenoble
I followed one year and didn’t achieve this degree. At that time I was more interested by snowboarding than studying 😉

1997 – 2000 | A Level in Economics & Social

Agility to speak and understand the different languages of various stakeholders in order to create clarity for driving extensive and sustainable growth.

Looking to make stuff happen in a digital world? I can help.

Chatting over coffee is a great place to start

Latest Tweets

Twitter said: "Could not authenticate you."

RESOURCES

DIY Smart Automatic Pet Feeder with littleBits & IFTTT
March 8, 2017 by François-Xavier Cuissot
4
How to run A/B Test in a few minutes with Google Optimize
April 13, 2017 by François-Xavier Cuissot
2
How to pass Scrum certifications PSM I, PSPO I and SPS
April 13, 2017 by François-Xavier Cuissot
9
Building your Marketing Technology Stack with PowerPoint
April 19, 2017 by François-Xavier Cuissot
3

Resume

RESUME

DOWNLOAD DPM RESUME

EXPERIENCE

Work Experience

Leading Digital Projects as the interface between Marketing and IT departments with the aim of maximizing business value.

Swiss Fintech Company | Direct Carrier Billing solution.

Leading simultaneously numerous mobile (focus) & digital marketing projects in various industries, from strategy direction to realease.

Achievement: more than 100 projects launched.

Clients: Migros, Piaget, Tamedia, EasyJet, Danone, Romande Energie, Chaîne du bonheur, Yverdon, Swatch…

@SmartMob 77% of smartphone users takes pictures with it. I sold more than 20 000 of magnetic lenses in less than a year. Achievement : Having developed an international distribution network from 0 to 9 territories for the brand CoreLens.

@Fresh&Hype Fresh & Hype idea is originally to focus on e-selling «hard to find» streetwear and sneakers and its lifestyle accesories in Switzerland Achievement : Having developed an online store that generate daily sales and then sold it.

I realized that e-marketing & e-commerce have a real impact on a compagny’s growth, that’s why I decided to learn how to develop websites and how to generate traffic. Achievement : Having self-learned HTML & CSS and then developed 5 websites.

@Advita Wear I commercially developed a regional sports clothing company to become a well-known actor on the international scene. Achievement : Having developed a streetwear brand from 0 to 11 territories, from 0 to +300 K Euro.

Courses & more

Swiss Sport Managers Association (ASMS) A one-day course about Mobile Marketing and its specificities in sports. The objective of the course was to understand the foundations of Mobile Marketing, understand its specificity while integrating it optimally in an omni digital strategy.

World Usability Day 2014 World Usability Day was founded by the User Experience Professionals’ Association to ensure that the services and products important to life are easier to access and simpler to use.

UXLausanne 2014 UX Lausanne is the first Western Switzerland event dedicated exclusively to User Experience Design & how to design delightful user experiences.

Master I Sports Management A 3 hours course about internet jobs in sports and particularly about Mobile Marketing Manager. At Lyon I University

@Wessex Academy English Upper Intermediate level (B2 level)

Non-Profit Organization – Project Manager Kuann Skateboard’s aim was to create in 2002 an association for the development of skateboarding and street art in a secure and covered environment. Main achievement: Organized a skateboarding contest visited by 2’500 visitors in 2 days.