Digital Project Manager

Digital and omni-channel professional with 10 years experience delivering projects including Web & Mobile applications, e-Commerce Websites, Digital Marketing Campaigns, Search Engine Optimization and User Focused Solutions.


My top 5 Skills according to my LinkedIn connections

Digital Marketing
Mobile Marketing
Project Management
Marketing Strategy


  • FX owns all the different mechanics to make a brand successful. He's clever and knows how to build valuable relationships.
    Alexandre RotyDigital Consultant & Founder at The Other Pitch
  • His commitment to fulfill tasks and solve problems with scalability and enhancement in mind, makes him a really enjoyable person to work with as a developer.
    Lorenzo PirondiniWeb developer @Options-IT SARL
  • It was a pleasure to work with FX , Great communication and fast reactivity.
    Giovanni ChaffronCEO, LABEL-PARK.COM
  • He is at ease in dealing with any kind of contributor : project manager, client, end- user, designer, marketing, provider, technical expert, developers, testers... His natural concern for the end-result and his human values make FX a great teammate.
    Lionel CoriouCo-founder & CTO @Bewoopi SA & SA
  • He is a good project manager and delivers on time. It is very pleasant to work with him and we can always count on his commitment to projects he manages.
    Olivier SoretDigital Marketing Specialist @Swiss Solidarity
  • François-Xavier has the ability of understanding agency briefings very well and to come up with solid and innovative business solutions.
    Claude BraviHead of Swatch Club @Swatch International
  • I have had the chance to collaborate with François-Xavier on various web- projects. We were so lucky to have him as project director! His skills and dedication are amazing and it is always a pleasure to interact with such a friendly (but also professional) personality.
    Thierry WeberFounder & CEO @Vivactis Switzerland SA
  • The quality and timeliness of the work was excellent. But more so, he showed creativity and expertise which enhenced the final business product.
    Thomas HofmeyerCountry Lean Logistics Leader at Coca-Cola HBC
  • FX was also born with a strong sense of humour, which makes him the perfect team mate !
    Greg PoissonierSlappy Agency Owner
  • FX was efficient, understanding although tough in negociation sometimes but it was a pleasure to cooperate with him
    Siegfried ReyCountry Manager at Groupe Beaumanoir



Work Experience

2020 - 2022 | Marketing Manager & Digital Strategist

@BOAS Swiss Hotels

Reporting to the CRO, developing the marketing strategy with the aim of maximizing institution’s revenues. Managing, leading and motivating cross-functional team members with a strong focus on developing plans that connects brands to the online consumer and convert.

2018 - 2020 | Marketing & Communication Team Leader

@Boas Swiss Hotels

Reporting to the COO, developing the marketing & communication strategy for new and existing products. Managing, leading and motivating 6 team members in a digital transformation period. 


2017 - 2018 | Digital Marketing Project Leader

@Boas Swiss Hotels

Leading Digital Projects as the interface between Marketing and IT departments with the aim of maximizing business value.

2015 - 2016 | Startup Co-Founder

Swiss Fintech Company | Direct Carrier Billing solution.

2012 - 2016 | Digital Marketing & Project Manager


Leading simultaneously numerous mobile (focus) & digital marketing projects in various industries, from strategy direction to realease.
Achievement: more than 100 projects launched.
Clients: Migros, Piaget, Tamedia, EasyJet, Danone, Romande Energie, Chaîne du bonheur, Yverdon, Swatch…

2012 – 2014 | Freelance Export Manager

77% of smartphone users takes pictures with it. I sold more than 20 000 of magnetic lenses in less than a year.
Achievement : Having developed an international distribution network from 0 to 9 territories for the brand CoreLens.

2012 - 2013 | e-Commerce Founder

Fresh & Hype idea is originally to focus on e-selling «hard to find» streetwear and sneakers and its lifestyle accesories in Switzerland
Achievement : Having developed an online store that generate daily sales and then sold it.

2010 - 2012 | Freelance Webmaster

I realized that e-marketing & e-commerce have a real impact on a compagny’s growth, that’s why I decided to learn how to develop websites and how to generate traffic.
Achievement : Having self-learned HTML & CSS and then developed 5 websites.

2007 - 2011 | Marketing & Sales Manager

@Demonium Sarl
Ifound Beanies – Jart Skateboards – 9thward Skis – Imperivm Snowboards – 4 Employees
I hanldled Sales & Marketing to distribute brands arround Switzerland and Europe (Ifound Beanies)
Achievement : Having developed a distribution company from 20 K Euro to +100 K Euro, from 1 to 4 Brands.

2006 - 2011 | Co-Owner, Marketing & Sales Manager

@Advita Wear
I commercially developed a regional sports clothing company to become a well-known actor on the international scene.
Achievement : Having developed a streetwear brand from 0 to 11 territories, from 0 to +300 K Euro.

Agility to speak and understand the different languages of various stakeholders in order to create clarity for driving extensive and sustainable growth.

Looking to make stuff happen in a digital world? I can help.

Best Mobile App Award @ Grand Prix de la Création

Swiss Solidarity – Grand Prix Romand de la Création 2014

Do you stand united with disaster victims in Switzerland or abroad?
With the Swiss Solidarity app (iOS & Android), you can donate and keep abreast of current needs in the field and the relief projects you’ve helped make possible.

Clic & Download the app


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